the problem

Most Web3 projects do not fail because the technology is broken.

They fail because:

• the market opportunity is poorly defined
• the token model is misaligned
• the regulatory risk is ignored
• and the business case is unclear

what web3 market entry really means

A real Web3 strategy answers five questions:

1. What problem is blockchain actually solving here?
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2. Who are the users, and what do they own?

3. How does value move through the system?

4.Where does regulation apply?

5. What infrastructure is required to make this real?

Most teams start with technology.

Serious teams start with system design.

what argot provides

Argot helps companies design Web3 market entry from first principles.

Our work covers:

• market and user definition
• tokenized business models
• incentive and governance design
• regulatory exposure and compliance pathways
• smart contract and protocol architecture
• go-to-market and ecosystem strategy

We do not sell templates.

We design systems.

our framework

Every Web3 market entry engagement includes:

 1. Opportunity Mapping  
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What actually belongs on-chain and why?

 2. Economic Design
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How tokens, fees, ownership, and incentives work together.

 3. Regulatory Reality Check
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Where securities, payments, and compliance issues apply.

4. Infrastructure Planning

What needs to be built, integrated or outsourced

5. Market Activation

How users, partners, and liquidity enter the system.

This ensures Web3 is a business--not a gamble.
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who this is for

This service is designed for:

• Web2 companies exploring blockchain
• startups building Web3-native platforms
• DAOs and protocol teams
• funds and ecosystem builders

It is not for teams looking for speculative token launches or marketing-driven crypto projects.

how to begin

All Web3 market entry engagements begin with a Strategy Session.

This session clarifies:

• whether Web3 actually makes sense
• what model fits your business
• and how to proceed safely and intelligently

From there, we build a Starter Plan and, if appropriate, a full execution roadmap.